Social media gives a big opportunity with a purpose to attain and hook up with humans in innovative ways.
Via first-rate content. Hilarious cat GIFs. Amazing brand testimonies.
But occasionally it could be a venture to locate the time or the proper equipment to build a successful social media program that works both short and lengthy-term.
We recognise the feeling!
That’s why we’re great excited to proportion a brand new Minisode with you all approximately how you may make use of Buffer to get the most from your social media advertising.
These Minisodes provide a fun change of pace from our conventional lengthy-form episodes on The Science of Social Media. Hosts Hailley & Brian percentage 10 social media advertising and marketing suggestions in 10 minutes or much less on a variety of relevant and beneficial topics. By the quit of every Minisode, you’ll have tons of new ideas that you may put in force these days to assist make your advertising and social media more effective.
A large thanks to all of you for joining us every week! We recognize you taking the time to concentrate and to your superb assist over the last few months. We’d love to listen from you on iTunes or the use of the hashtag #bufferpodcast on Twitter.
This episode is available on:
Here’s what we chat about in this episode:
- Using Buffer to get the most out of every single social media post
- How to save time using some of Buffer’s most powerful features
- Hidden and useful Buffer features that you may not know
- Why all 11 features will help you get more out of your social media efforts
- Scheduling, Chrome Extension, user generated content, and more!
A quick preview of 11 ways to improve your social media marketing using Buffer
If you’d like to test out an in-depth dive into 8 of Buffer’s maximum powerful social media advertising capabilities, our post “8 Powerful Buffer Features to Help You Use Buffer to the Fullest” is a incredible aid.
In the period in-between, we’d love to offer a quick assessment of all the awesome social media strategies and processes that we chat approximately on this brand new Minisode. We desire you revel in and would really like to hear a number of your favored approaches to apply Buffer in the feedback!
- Share distinctive copy for every social media community
To help make sure that your content remains sparkling and reaches the maximum amount of humans on social media, we advocate the use of one of a kind reproduction for every network.
Using precise hashtags that paintings first-rate on each network is a terrific instance of this as well as experimenting with diverse lengths, wording, and replica fashion for every network.
- Using Buffer to percentage HD Instagram community pics
One of my absolute favorite Buffer equipment/features is our Instagram integration at the Buffer app for both iOS and Android. It’s outstanding for sharing person generated content material from your community, constructing a stunning Instagram profile, and riding boom for your account.
- Track your analytics and do extra of what works (Rebuffer)
One tremendous manner to keep time and get the most of the content that you’ve labored difficult to create is to proportion evergreen content greater than once throughout social media. Our Rebuffer tool is best that will help you do just that!
Tracking and repurposing our pleasant-acting content in new and interesting ways is one in every of my favored methods to use Buffer to growth engagement on social media. It’s a notable way to experiment with evergreen posts in addition to see what your audience is responding to exceptional through the years.
- Experiment with exceptional posting schedules inside Buffer
Experimenting with diverse times and days with your social media content material with make certain that you’re usually checking out content material within changing social media algorithms.
As an Individual plan consumer, you’re capable create one custom time table according to platform in an effort to assist you optimize timing as a whole. As an Awesome plan or Business plan person – $10/month (and all plans above) you may create as many schedules as you’d like for every profile: a schedule for weekdays, one for weekends; one for Mondays, one for Tuesdays; one for move-to instances, one for experiments.
This will make certain that every of your posts can be sent out at the correct time, each day.
- Post to Google+ for brought SEO blessings
When posting to Buffer thru the dashboard or our Chrome Extension, you can easily add your content to Google+ as nicely. And although Google+ might not be on the top of many marketers’ lists in terms of social media channels, there are nevertheless a few notable search engine optimization advantages from posting to that community.
For a complete rundown on why you should don’t forget using Google+ for marketing – check out our post on Medium masking the topic in element!
- Easily publish your favored content with the Buffer Chrome Extension
You’re browsing the web and also you come across a exquisite article that you recognize your target audience would really like…
What do you do?
This time round, as opposed to going at once to a social network to copy/paste a hyperlink or beginning up the Buffer app to agenda such as you normally would, give the Buffer extension a try! It’s free, it and it works immediately from any web page you’re on. Bonus: Browser extensions are certainly one of our favourite productivity hacks at Buffer.
- Post without delay to Facebook Groups
A few months back, Mark Zuckerberg wrote a Facebook Note titled, “Building a Global Community” in which he laid out his imaginative and prescient for Facebook within the future. And a part of that imaginative and prescient become highlighting the significance of continuing to build human interaction on line thru using companies.
Facebook Groups have exploded in usage over the last numerous years and will handiest retain to achieve this within the future. Now is a remarkable time to jump aboard!
- Increase engagement with motion pictures and GIFs
Video marketing has taken the social media global with the aid of hurricane. A observe considered one of any quantity of video increase records and it’s clear to see why such a lot of marketers are jumping aboard this trend!
People watch extra than one hundred million hours of video on FacebookYouTube brings in almost four,950,000,000 video perspectives dailySnapchat alone fuels greater than 10 billion video views each unmarried day!
Buffer integrates with films and GIFs on most every social media network and so the usage of our platform to time table content in advance of time is a great manner to create consistency and increase engagement.
- Create enticing visuals in a couple of minutes with Pablo
Creating custom pix and visuals is going a sincerely long manner in increasing standard engagement on your posts on social media. But one aspect that we regularly hear from marketers is that it’s hard to discover the time and creativity to create them.
That’s why we advanced Pablo by means of Buffer – an smooth-to-use tool for growing stunning, custom photographs on the go!
- Add “individuals” for your Buffer account
If you have got a crew or you’re looking to get more humans directly involved with social media at your organisation, the Buffer “contributor” feature is a extremely good manner to open up new content material opportunities.
Last yr we experimented with adding all the Buffer personnel as members to my profile in order that I could upload new Buffer Blog content to their Queue mechanically – and it worked like a charm! We accelerated engagement and traffic to our articles with the aid of 3-five% within the first month.
Our Guide to Getting Started as a Team Member will help kick off some experiments of your very own!
- Go mobile with the Buffer app for iOS and Android
By a long way, my favourite characteristic and tool is our Buffer app for both iOS and Android. Being able to without problems manage, schedule, and examine posts on the move has been a sport-changer for us on social media.
Buffer integrates with extra than four hundred of your favorite apps and tools – making it awesome clean to agenda and percentage your favored content material from the web.
Our app works along equipment like Feedly, Flipboard, IFTTT, Pocket, Digg, Nuzzle, Zapier, and so many more!